Brands
Kjellander Group operates multiple brands within the iGaming space, focused on sports betting and casino products. Our portfolio includes established sports betting and casino communities across social platforms, with over 100,000 followers and members, supported by steady, ongoing growth. Alongside our communities, we operate high-performing, content-driven websites with strong organic visibility. By combining our brands, growing audiences and affiliate expertise, we help partners reach high-intent traffic through relevant and trusted channels.
Unknown Betting
Unknown Betting, founded in 2017, is Kjellander Group’s flagship brand and one of Sweden's leading destinations for sports betting insights and advice. Over the years, the brand has grown into Sweden's largest betting community online, trusted by both experienced bettors and those new to sports betting.
Beyond betting tips, Unknown Betting delivers up-to-date sports news and in-depth reviews of betting operators. Through structured ranking lists and comparison guides, the platform helps users find the betting and casino sites that best match their preferences, while providing partners with strong, relevant exposure across high-intent search journeys.
The brand also hosts an active and highly engaged community, built around discussion, analysis and shared interest in sports betting. With the largest following within the Kjellander Group portfolio, Unknown Betting is home to Sweden’s biggest sports betting community — including a Facebook group with over 46,000 members, making it the largest of its kind in the country.
Thanks to its long-standing presence and strong organic visibility, Unknown Betting maintains a strong position across competitive search results, enabling consistent reach, retention and growth of a highly betting-interested audience.
Casinomagneten
CasinoMagneten helps you find the pinnacle of Swedish online casino offerings. Serving as your ultimate compass in the noisy landscape of online casino, we meticulously compare and contrast all Swedish-licensed online casinos available since 2020.
Our platform does more than just list online casino options. We present detailed casino reviews of the latest industry news, highlighting exclusive promotions as they emerge. CasinoMagneten is committed to ensuring every iGaming enthusiast finds the optimal playing experience. With us as your guide, every day is an opportunity to discover the finest places to play and the most compelling offers
Bettingplattan
Bettingplattan is an essential tool for navigating Swedish online betting services. As your comprehensive guide to online wagering providers, we meticulously sift through every Swedish-licensed betting provider as of 2023, ensuring you always have the most up-to-date insights.
Beyond simple comparisons, Bettingplattan equips bettors with invaluable knowledge on navigating the often complex landscape of betting site bonuses, introduces them to emerging platforms shaking up the industry, and underscores the importance of responsible gambling.
With Bettingplattan at your side, you're not just placing bets but making informed decisions that amplify your betting experience. Join us and step up your game today!